2010 February | Realtor Marketing On The Internet

Need advice marketing myself as a Realtor(r)…what would prod or encourage a response from YOU to employ me?

Wednesday, February 17th, 2010

Hello!! I was licensed in one state, moved & had to become licensed here. I’ve been in "the business" since mid-March. I send out 25 weekly Open House invitations to other agent’s houses (I have none yet so I hold other’s listings OPEN), I have business cards & a website my company provides, plus I’m building my own site as we speak. I’m very creative with Desktop Publishing & have lots of ideas, but limited cash to spend. WHAT ADVERTISING or marketing would YOU respond to if you needed services or info from a Real Estate Agent?
Postcard in the mail?
Offer of a free service?
Seeing my pretty picture? (lol, it is kinda cute, though)
Seeing my logo on the back of my jacket at the movies?
Glossy ad in a local magazine or a personal newspaper ad?
Goody bag handed to you at your doorstep from me?
What? Please list the idea YOU would buy into.
Please help. I’ve got to make some money to have something to show for all my hard work & knowledge. Thanks!

I don’t uderstand why real estate and loan officers are not sent to some sort of marketing school.

My advise to you is find out if your office assign areas to work in your office if not locate an area near your real estate office or as close as you can get. The area you are seeking should have a minimum of 5000 homes. Get your title officer to give you a farm package for that area. Staples can run you off about 5000 flyers for approximately $275 or somewhere in that area. If you can afford color flyers with a pic of yourself great.

On the flyer introduce yourself as the new real estate agent for the area and that you are there to assist in any real estate matters. You should also have a little bio about yourself. You can walk this area and put out the flyers yourself or hire some local kids to put out the flyers. Pass these flyers out at least 3 months in a row. Do not place these flyers in any mail boxes, use a rubber band to attach them to the door knobs.

Now that you have established yourself as the real estate agent for this area, your 4th or 5th correspondence should be a newsletter about your services. Your professional team might also want to add a column in this newsletter explaining their services. You should also seek from the post office a bulk mailing stamp.

To help pay for this newsletter remember those business owners that allowed you to put a flyer in there business. See if they want to advertise in your newsletter a business size ad 1/3 page ad or whatever. You might also want to get an attorney or tax preparer to run a paid column each month even a dentist of doctor explaining things about their proffession and how to prevent illiness of tooth decay or whatever.

Now find the local business in the same area, place these same flyers in the business that will allow you, make sure you leave a card with all the business people you speak with. You will be able to find holders for your flyers at staples or Office Depot. You should visit these business owners at least twice a month to change your literture and just to make sure your holder is neat and in order and still full.

Once your flyers have been placed you should start assembling yourself a team of professionals that can help you in your business. You are not limited to these but you need an attorney, a loan officer (Not one that work in your office if your office do loans as well as real estate-but an independent, there are things you will be doing with this person that perhaps you can not do with one that is in your office), a title officer, a tax preparer or CPA, an escrow or closing officer (escrow officer) a home insurance agent, a notary and anyone else you think you need to assist you in your professional career. Now you should give them some of your business cards and you take some of their business cards. You should pass out their business cards to people that you run into that need their services. They should be willing to pass out your business cards to people they meet that might need your services. You should call or meet these individuals at least once per week.

This is not a quick way to get a listing but a way for you to establish yourself as an expert in real estate in your area. The listings will come as time goes on. Sell yourself.

I hope this has been of some use to you, good luck.

"FIGHT ON"

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Posted in realtor marketing | 14 Comments »

Is this an acceptable way of marketing a niche service online?

Wednesday, February 17th, 2010

We have a small plumbing business and I have found a niche service of winterizing homes in our area that I would like to market to real estate brokers and property managers. In this area I can access them mostly by email or by phone message. I would like to send an email that outlines our service and prices. I think it would be easier to track responses by email but is email a professional way to approach this?

I am new to online marketing and since our professional reputation is important I don’t want to start off on the wrong foot. We are on an advertising budget -most off which has already been allocated for other things so I do need to be careful here.

Any advice? Thanks!

YES: It is totally acceptable. Make certain to note your address & Phone number in the E-mail. Most people like doing business with people that are local. The old fashion way is flyers left in the door.

When you get a job on a street set it up for 2 days or more in the future. Use the time to tell the neighbors by flyers about the service and note that you will be in the area at xxx time, offer a minor discount. Please be certain to note your address and Phone no., also they must call to get discount.

I am sure you realize that this activity, is only for name reconization. These customers will need something that keeps your major service in their minds. The most easiest I know of is magnetic strips that you tape your business card to. They are placed on refrigrator doors. A package of 20 cost about $5.00 at Office depo, Staples, office supply shop.

The same approach can be used for an annual drain cleaning, (Snake all major drain lines from property to main). Real good service where leaves fall from trees.

Related service Bi-annual drain clean, my kitchen drain fills with grease, the bath sink gets clog with hair, this service can be done quick, cheap, and net a good look for other services. At lease you will have a happy customer that will refer you to others. Don’t forget the business card.

BUSINESS CARD: Asign each customer a number. They write it on ten business cards of your, they give the business card to someone. When that person call for a job, you give the customer a LABOR free winterizing. The customer pays for the material but there is no cost for labor.

Hope these ideas grow your business quickly. One other tip: Convert employees to independant contractors. Have them provide their own basic tools and approved tranportation. All business contracts are to be operated through your office, no side contracts unless approved.

Feel free to E-mail me: whatevit@Yahoo.com

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Posted in online real estate marketing | 173 Comments »

How do I word a letter to a corporation?

Monday, February 15th, 2010

I am a Realtor that has relocated several clients to Houston from out of the country and out of state.Got the leads from a lead generation system that we have. I woul like to send this letter to corporations and genarate my on leads through there employes . The company that I am with doesn’t have a Relocation team. How do I go about this? Thanks for any help you can give me.

1. Write the letter.

2. Call a professional business writer to help you hammer it into shape. You’ll find these people in ad agencies and public relations firms.

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Please Rate My Resume:?

Monday, February 15th, 2010

Professional Summary

Over 25 years experience in various phases of the construction industry, superior carpentry, installation skills and mechanical skills including vocational school training, on the job training and self education / sales and marketing skills applied in interior shutter, home inspection and moving industries / superior moving skills as well

Project Management: Hired as subcontractor to install ATM’s in Publix grocery stores from Sebastian to Miami for Golden Eagle Implementation Services / Hired as subcontractor to measure, sell and install interior shutters for Shutter Resources through out the Treasure coast of Florida / Hired as subcontractor to perform home inspections for Accurate Inspectors Inc. from Sebastian to Boca Raton / co- owner and foreman for Hoopers Metals Inc. Over saw metal framing crew for installation of interior framing of new homes / owner of The Furniture Men a moving company, managed a crew of 12 men

Oral and Written Communications: Verbally communicated and delegated various duties to work force personnel, Verbally communicated with customers, clients and representatives as to scheduling and other pertinent details / wrote numerous inventories, sales and billing invoices, filled out and filed hand written and typed all necessary forms and reports /submitted these forms and reports to appropriate dept. heads of staff, senior officials and superiors. Rendered final decisions and directions on operational procedures when needed.

Leadership: Highly regarded by superiors, colleagues and subordinates as a qualified leader with lead by example work ethics / Set high performance standards for self and crew, including time management, work assignments and procedure compliance. Exemplary oral, written skills and presentation skills and ability to communicate with all levels.

Experience:

Field Inspector 04/2007 to present
Accurate Inspectors Inc. 40HR / WK
P.O. Box Salary: $350 PW+
Port Orange, FL. Supervisor: Dave K
Telephone: 866-480-

Perform Residential and Commercial Inspection for Insurance company‘s, Realtors, Mortgage Brokers and Home owners

•Conduct exterior and interior visual inspection of roofing system geometry, tie downs structural integrity and overall condition

•Conduct visual inspection of air conditioning and heating units for age and overall condition physically test units for adequate performance

•Conduct visual inspection of plumbing fixtures, pipes, sinks, toilets, water heaters for leaks and physically check for proper operation

•Conduct visual inspection and physical testing of electrical system to make a determination of whether or not system is up to local code, grounded, type of wiring used, any unsafe wiring and if required outlets are GFI protected

•Conduct visual inspection of Hurricane protection for proper installation, type of material and it’s quality for a windstorm mitigation inspection

•Collect data , report all defects and complete all necessary forms including submitting all required photos along with completed forms

•Communicate with superiors, colleagues, clients and customers for scheduling, report discrepancy’s, inquiries and relevant questions.

•Implementing and applying marketing, advertising and sales techniques via the internet, newspapers and Personally performing door to door marketing

Mark

Field Technician / Salesman 01/2007 to 04/2007
ShutterResources 40H/Wk
Hwy 50 Salary $1,000 PW
Orlando, FL. Supervisor: Jeff
Telephone: 407-568-8753

Perform sales, Installation and manage satellite warehouse for Interior Shutter company

•Perform sales presentation with customer in person / discuss styles, materials and prices
•Measure all requested openings for custom interior decorative plantation shutter’s
•Complete and submit all necessary sales form’s and dim

i will give you a 9.5

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Would anyone recommend becoming a realtor now that the market is slow?

Monday, February 15th, 2010

I want to have a realtor licence and go thru the training but I was wondering if it is a waste of time now. My cousin and my mom are wanting to sell there houses this year and I would love to do it for them. I am a stay at home mom with flexable hours for work. what do you think?

Before you ask this question, the most important question would be: Is this something you see yourself doing and loving doing?

If the answer is yes, then you have also answered the second question, but it is not easy to get a license, at least in the states that I have had a license in.

But one thing to keep in mind if you do become a real estate agent is to get signed up right away to complete Broker Price Opinions (BPO) this does several things for you.

1. It earns you spending cash and gas money till you start making sales.
2. It helps you to generate leads on possible properties that may be going on the market in the near future.
3. You could get a listing from the company that orders the BPO.

I have just started completing BPO’s and have completed 5 for this company this week: Residential Values, Inc. www.resvalues.com

Haven’t been paid yet, so don’t know how long it takes to get paid and that is something that I hear makes a lot of difference in the companies. They say that they pay fast, we will see?

Good luck and I love the business, couldn’t imagine myself doing anything else.

Larry

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Posted in realtor marketing | 5 Comments »

Realtor Marketing On The Internet

Need advice marketing myself as a Realtor(r)…what would prod or encourage a response from YOU to employ me?

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Is this an acceptable way of marketing a niche service online?

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How do I word a letter to a corporation?

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Please Rate My Resume:?

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Would anyone recommend becoming a realtor now that the market is slow?

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