Realtor Marketing On The Internet

Congratulations! You have the professional Real Estate web presence you have always wanted. Now that your business is online, Pay Per Click Advertising is the best possible online tool to let the world and your real estate clients know about your new real estate website.

If you’re not familiar with Pay Per Click marketing, you’re in for a treat. When people search for products or services online, they search by using keywords or keyword phrases. If you were to do a search on Google for “real estate” or “homes for sale”, you will see that the top spots in the search results are occupied by large nationwide real estate companies or companies that provide real estate services of some sort. These companies spend tens of thousands of dollars every month to maintain their high page rank in the search results. At first glance, you might be saying to yourself, yikes, how can my real estate website compete with that? Here’s the good news. You don’t have to! Pay Per Click Advertising can put your ad right along side the big boys. The answer is simple. You don’t want your ad for your real estate website to come up in the search results for “real estate”. That’s too broad. You need to be more specific. For example, you want your ad to be shown when someone searches “real estate in Glens Falls” or “homes for sale in Glens Falls” or “real estate listings in Glens Falls”. If you’re a Realtor in Glens Falls, that’s where you’re potential customers are looking. Your customers won’t type in “real estate” when they do their search. They will type in “real estate in Glens Falls”. The “natural” search results listings will most likely be dominated by the big companies, but guess what? Glance over to the right and you can see your ad for your real estate website right along side the big boys.

Why is Pay Per Click Advertising Important for My Real Estate Website? If you’re a Realtor, having a professional Real Estate web presence will be an essential part of your business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade.

Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website. In real estate, one good listing, or, buyer can turn into thousands in commissions. Your website being seen is important, but being seen by the right people is even more important. Grab a piece of paper and jot down some of the keyword search terms a client in your area might use to search online for your real estate services. You might find putting together a list of fifteen or twenty keywords takes no time at all. If just five people in your area search each of your ten to fifteen keywords every day, that’s fifty to seventy five potential clients that won’t see your website. That’s every day! Type one of your keyword search terms into Google, chances are, you will see some of your competitors websites listed.

Would you like to see your Pay Per Click ad, for your real estate website right next to the results for your competitor’s websites? Real Estate is a competitive business. You should be competing for those leads. That’s why Pay Per Click advertising is important for your real estate website.

About the Author
Mike Alves – My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Article source:
Google AdWords for Realtors

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Technorati Tags: google adwords, pay per click ad

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Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to do it without breaking the bank.

Did you know that 74% of U.S. households use the Internet as an information source when shopping locally. 45% of local searchers have the intent of doing business locally. The percentage of people who use yellow page advertising decreased from 75% to 62% last year. If you’re one of the many Realtors who have a yellow page ad, it’s time to consider buying a smaller ad and shifting your marketing dollars to the Internet.

As a local Realtor, it’s hard to ignore these facts. If you want to compete in your local real estate market you must have an internet presence where your customers are searching. Google’s local, or “geo targeted’ pay per click marketing can put your real estate website on the first page of Google where your future customers are searching.

In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase. An example of a keyword phrase that might be used would be “real estate in Glens Falls”. When someone types in this keyword phrase your ad, pointing to your real estate website, would be displayed. Chances are you will also see ads for your competitors on the same page. The cost per click for ad positioning on this page may be somewhat competitive.

Now, this is where “geo targeting” comes in to play. A professional pay per click marketer would never use the phrase “real estate” for your pay per click campaign. Imagine all the people on the internet that type in “real estate” everyday. Your ad would show thousands, if not hundreds of thousands of times per day to people who are not searching for real estate in your area. Some of them will click on your ad costing you money.

However, when implementing a “geo targeted” pay per click advertising campaign, you can use a general keyword like “real estate”. It has also been my experience that the cost for that same click is much lower in a “geo targeted’ campaign.

Here’s why. When setting up your “geo targeted” campaign I use your physical address. Then I tell Google what the ’search radius” for this campaign will be. You can go out 5 miles, ten miles, or 100 miles. You decide how far you would travel from your location to do business. It’s entirely up to you. Google will then serve your ad only to searchers within that “search radius”. Now for the best part, your competition did not bid on the keywords “real estate”, he is bidding on “real estate in Glens Falls”. He does not have a separate “geo targeted’ campaign set up. So, there is a lot less competition in your “geo targeted” advertising campaign, hence, you pay less per click. In fact you pay a lot less. My Realtor customers save about 50% per click as opposed to all the other pay per click campaigns out there.

They also gobble up lots of local business right in their back yard. So, how do you promote your real estate website? Remember, real estate agents will not be replaced by technology, they will be replaced by the agents who use technology to their advantage.

About the Author
Mike Alves is the owner of http://www.Marketing4Leads.comMy business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Article source:
Realtors, Get Your Next Listing Using a Geo Targeted Google Ad campaign.

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Technorati Tags: buyer, google ads, google geo targeting, google ppc, internet, listing, seller

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My client has a service that allows real estate agents to promote their listings online (http://www.vflyer.com) by distributing to the major online marketplaces, email and widgets.

I want to know what is the most cost-effective, efficient and scalable way to promote the service to real estate agents.

Marketing ideas we are considering and evaluating are:
1. Direct Mail Using Postcards
2. Email (Opt-out) marketing
3. Fax Marketing
4. Sponsorships

Not sure which are most effective or which real estate agents are most open to. Would love to get some input. We want to get their message out since everyone who uses it loves it out but they don’t want to be too intrusive or have our message considered spam.

We would love creative ideas to reach large numbers of real estate professionals inexpensively.

Real estate agents use Multiple Listings to sell their services. They all have web sites too.

Direct mail had been proven to be useless in marketing studies. Fax marketing is just plain annoying. Email is spam.

Forget about it.

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I am a self employed real estate broker in the Bay Area. I have had a very nice website for the last two years. I would like to increase visitors: My target market is people who are looking at buying property in the Bay Area. Is there anyway I can market this website through goolge or yahoo search terms, or any other online marketing tool.

My website is:

www.ruizgroup.com

Look http://www.paidtoclick.in and advertise your website there.
I found it through an article that specifically listed as a good website that sells high quality traffic. I purchased 50000 visitors to my website, and noticed the difference before I even checked my logs! I am so glad that I finally found a way to market my website that can be done quickly. I know I’ve found a working method!

I just wanted to say how impressed I was with there service. My campaigns were set up promptly and delivered as promised. I was impressed with the results as well. I purchased traffic for two of my websites and I received over 21450 signups for the first website and over 31030 signups for the second. (That’s less than $0.001 a lead! Try finding that elsewhere!).

There advertising works great. I’m using a direct landing page for my campaign and have been tracking every ad. A very high amount of visitors have been browsing my site and my conversion rates have gone up..

Ever since I began advertising with Quality Traffic Supply, my sales have greatly increased. Since I now have a steady source of traffic which is targeted to my content, I now get a good return on investment. There traffic has worked wonders for me. Every $1 I spend there I bring in another $30!

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We have a small plumbing business and I have found a niche service of winterizing homes in our area that I would like to market to real estate brokers and property managers. In this area I can access them mostly by email or by phone message. I would like to send an email that outlines our service and prices. I think it would be easier to track responses by email but is email a professional way to approach this?

I am new to online marketing and since our professional reputation is important I don’t want to start off on the wrong foot. We are on an advertising budget -most off which has already been allocated for other things so I do need to be careful here.

Any advice? Thanks!

YES: It is totally acceptable. Make certain to note your address & Phone number in the E-mail. Most people like doing business with people that are local. The old fashion way is flyers left in the door.

When you get a job on a street set it up for 2 days or more in the future. Use the time to tell the neighbors by flyers about the service and note that you will be in the area at xxx time, offer a minor discount. Please be certain to note your address and Phone no., also they must call to get discount.

I am sure you realize that this activity, is only for name reconization. These customers will need something that keeps your major service in their minds. The most easiest I know of is magnetic strips that you tape your business card to. They are placed on refrigrator doors. A package of 20 cost about $5.00 at Office depo, Staples, office supply shop.

The same approach can be used for an annual drain cleaning, (Snake all major drain lines from property to main). Real good service where leaves fall from trees.

Related service Bi-annual drain clean, my kitchen drain fills with grease, the bath sink gets clog with hair, this service can be done quick, cheap, and net a good look for other services. At lease you will have a happy customer that will refer you to others. Don’t forget the business card.

BUSINESS CARD: Asign each customer a number. They write it on ten business cards of your, they give the business card to someone. When that person call for a job, you give the customer a LABOR free winterizing. The customer pays for the material but there is no cost for labor.

Hope these ideas grow your business quickly. One other tip: Convert employees to independant contractors. Have them provide their own basic tools and approved tranportation. All business contracts are to be operated through your office, no side contracts unless approved.

Feel free to E-mail me: whatevit@Yahoo.com

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