Realtor Marketing On The Internet » Realtor internet marketing services

Google AdWords for Realtors

admin — Fri, 08 Oct 2010 07:29:16 +0000

Congratulations! You have the professional Real Estate web presence you have always wanted. Now that your business is online, Pay Per Click Advertising is the best possible online tool to let the world and your real estate clients know about your new real estate website.

If you’re not familiar with Pay Per Click marketing, you’re in for a treat. When people search for products or services online, they search by using keywords or keyword phrases. If you were to do a search on Google for “real estate” or “homes for sale”, you will see that the top spots in the search results are occupied by large nationwide real estate companies or companies that provide real estate services of some sort. These companies spend tens of thousands of dollars every month to maintain their high page rank in the search results. At first glance, you might be saying to yourself, yikes, how can my real estate website compete with that? Here’s the good news. You don’t have to! Pay Per Click Advertising can put your ad right along side the big boys. The answer is simple. You don’t want your ad for your real estate website to come up in the search results for “real estate”. That’s too broad. You need to be more specific. For example, you want your ad to be shown when someone searches “real estate in Glens Falls” or “homes for sale in Glens Falls” or “real estate listings in Glens Falls”. If you’re a Realtor in Glens Falls, that’s where you’re potential customers are looking. Your customers won’t type in “real estate” when they do their search. They will type in “real estate in Glens Falls”. The “natural” search results listings will most likely be dominated by the big companies, but guess what? Glance over to the right and you can see your ad for your real estate website right along side the big boys.

Why is Pay Per Click Advertising Important for My Real Estate Website? If you’re a Realtor, having a professional Real Estate web presence will be an essential part of your business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade.

Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website. In real estate, one good listing, or, buyer can turn into thousands in commissions. Your website being seen is important, but being seen by the right people is even more important. Grab a piece of paper and jot down some of the keyword search terms a client in your area might use to search online for your real estate services. You might find putting together a list of fifteen or twenty keywords takes no time at all. If just five people in your area search each of your ten to fifteen keywords every day, that’s fifty to seventy five potential clients that won’t see your website. That’s every day! Type one of your keyword search terms into Google, chances are, you will see some of your competitors websites listed.

Would you like to see your Pay Per Click ad, for your real estate website right next to the results for your competitor’s websites? Real Estate is a competitive business. You should be competing for those leads. That’s why Pay Per Click advertising is important for your real estate website.

About the Author
Mike Alves – My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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Google AdWords for Realtors

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Realtors, use Googles new click to call to get your next listing.

admin — Tue, 05 Oct 2010 11:06:56 +0000

Hello, this is Google calling, I have a call for you, please hold. Sound funny? Well, it might just be the next online advertising wave for professional Realtors.

Google has done it again. Google has come out with some very innovative advertising programs lately and this one is right up your ally if you’re a professional Realtor. Along with your Google AdWords pay per click campaign for your real estate website you can now have “click to call”. Instead of your real estate customers clicking through to your real estate website, they can now call you directly from your pay per click ad. If you’re a Realtor It’s a new and unique way for you to connect with potential real estate customers in your area.

Here’s how it works. Next to your Google AdWords ad your customers will see a phone icon. When your new real estate customer clicks the phone icon, they enter your phone number – next they click “Connect For Free”. Google calls the number they provided. When you pick up, you hear ringing on the other end as Google connects you to your new customer. Next thing you know, your phone is ringing and there is a brand new real estate lead on the other end.

This service will make it easier for potential real estate clients to contact you without searching through your website for contact information. Realtors without a strong web presence, or first page ranking, have found that Googles pay per click advertising is a great way to compete with other real estate websites in their market. Googles “click to call” is going to turn up the volume on real estate AdWords ads.

To make your potential clients feel more comfortable, Google won’t share the customers telephone number with you, the advertiser. In addition, Google will delete the customers phone number from their servers after a short period of time. Also, Google foots the bill for all calls, local and long distance. However, if the customer calls your mobile phone, they may incur airtime fees depending on the mobile phone plan. Check your mobile phone provider for details.

This advertising product is geared towards smaller businesses and is perfect for the professional Realtor. Imagine, new real estate customers calling you when they come across your Google pay per click ad. You’re real estate customers can now have a direct pipe line to you, the real estate professional. You might be asking yourself why is pay per click advertising important for my real estate website? If you’re a Realtor, having a professional real estate web presence should be an important part of your real estate business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade. Pay per click advertising is the fastest, most cost effective way for you to start marketing your website.

In real estate, one good listing or buyer can turn into thousands in commissions. Now with Googles “click to call” your potential customers will have the luxury of speaking directly to you. Realtors are always looking for a way to track visitors to their website. Advertising has always been the life blood of the real estate industry, but it has always been difficult to judge what advertising was working. When someone uses the “click to call” program to inquire about real estate you will be getting live and immediate feedback on your Google advertising.

Real estate is a competitive business. You should be competing for those leads. That’s why Pay per click advertising is important for your real estate website and “click to call” will be a great addition to your pay per click advertising campaigns. Remember, Realtors won’t be replaced be technology, they will be replaced by the Realtors who use technology to their advantage.

About the Author
Mike Alves is the owner of Marketing4Leads.com My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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Realtors, use Googles new click to call to get your next listing.

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Realtors, Get Your Next Listing Using a Geo Targeted Google Ad campaign.

admin — Mon, 04 Oct 2010 00:49:51 +0000

Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to do it without breaking the bank.

Did you know that 74% of U.S. households use the Internet as an information source when shopping locally. 45% of local searchers have the intent of doing business locally. The percentage of people who use yellow page advertising decreased from 75% to 62% last year. If you’re one of the many Realtors who have a yellow page ad, it’s time to consider buying a smaller ad and shifting your marketing dollars to the Internet.

As a local Realtor, it’s hard to ignore these facts. If you want to compete in your local real estate market you must have an internet presence where your customers are searching. Google’s local, or “geo targeted’ pay per click marketing can put your real estate website on the first page of Google where your future customers are searching.

In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase. An example of a keyword phrase that might be used would be “real estate in Glens Falls”. When someone types in this keyword phrase your ad, pointing to your real estate website, would be displayed. Chances are you will also see ads for your competitors on the same page. The cost per click for ad positioning on this page may be somewhat competitive.

Now, this is where “geo targeting” comes in to play. A professional pay per click marketer would never use the phrase “real estate” for your pay per click campaign. Imagine all the people on the internet that type in “real estate” everyday. Your ad would show thousands, if not hundreds of thousands of times per day to people who are not searching for real estate in your area. Some of them will click on your ad costing you money.

However, when implementing a “geo targeted” pay per click advertising campaign, you can use a general keyword like “real estate”. It has also been my experience that the cost for that same click is much lower in a “geo targeted’ campaign.

Here’s why. When setting up your “geo targeted” campaign I use your physical address. Then I tell Google what the ’search radius” for this campaign will be. You can go out 5 miles, ten miles, or 100 miles. You decide how far you would travel from your location to do business. It’s entirely up to you. Google will then serve your ad only to searchers within that “search radius”. Now for the best part, your competition did not bid on the keywords “real estate”, he is bidding on “real estate in Glens Falls”. He does not have a separate “geo targeted’ campaign set up. So, there is a lot less competition in your “geo targeted” advertising campaign, hence, you pay less per click. In fact you pay a lot less. My Realtor customers save about 50% per click as opposed to all the other pay per click campaigns out there.

They also gobble up lots of local business right in their back yard. So, how do you promote your real estate website? Remember, real estate agents will not be replaced by technology, they will be replaced by the agents who use technology to their advantage.

About the Author
Mike Alves is the owner of http://www.Marketing4Leads.comMy business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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Realtors, Get Your Next Listing Using a Geo Targeted Google Ad campaign.

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Technorati Tags: buyer, google ads, google geo targeting, google ppc, internet, listing, seller

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Please Rate My Resume:?

admin — Wed, 17 Feb 2010 13:22:29 +0000

Professional Summary

Over 25 years experience in various phases of the construction industry, superior carpentry, installation skills and mechanical skills including vocational school training, on the job training and self education / sales and marketing skills applied in interior shutter, home inspection and moving industries / superior moving skills as well

Project Management: Hired as subcontractor to install ATM’s in Publix grocery stores from Sebastian to Miami for Golden Eagle Implementation Services / Hired as subcontractor to measure, sell and install interior shutters for Shutter Resources through out the Treasure coast of Florida / Hired as subcontractor to perform home inspections for Accurate Inspectors Inc. from Sebastian to Boca Raton / co- owner and foreman for Hoopers Metals Inc. Over saw metal framing crew for installation of interior framing of new homes / owner of The Furniture Men a moving company, managed a crew of 12 men

Oral and Written Communications: Verbally communicated and delegated various duties to work force personnel, Verbally communicated with customers, clients and representatives as to scheduling and other pertinent details / wrote numerous inventories, sales and billing invoices, filled out and filed hand written and typed all necessary forms and reports /submitted these forms and reports to appropriate dept. heads of staff, senior officials and superiors. Rendered final decisions and directions on operational procedures when needed.

Leadership: Highly regarded by superiors, colleagues and subordinates as a qualified leader with lead by example work ethics / Set high performance standards for self and crew, including time management, work assignments and procedure compliance. Exemplary oral, written skills and presentation skills and ability to communicate with all levels.

Experience:

Field Inspector 04/2007 to present
Accurate Inspectors Inc. 40HR / WK
P.O. Box Salary: $350 PW+
Port Orange, FL. Supervisor: Dave K
Telephone: 866-480-

Perform Residential and Commercial Inspection for Insurance company‘s, Realtors, Mortgage Brokers and Home owners

•Conduct exterior and interior visual inspection of roofing system geometry, tie downs structural integrity and overall condition

•Conduct visual inspection of air conditioning and heating units for age and overall condition physically test units for adequate performance

•Conduct visual inspection of plumbing fixtures, pipes, sinks, toilets, water heaters for leaks and physically check for proper operation

•Conduct visual inspection and physical testing of electrical system to make a determination of whether or not system is up to local code, grounded, type of wiring used, any unsafe wiring and if required outlets are GFI protected

•Conduct visual inspection of Hurricane protection for proper installation, type of material and it’s quality for a windstorm mitigation inspection

•Collect data , report all defects and complete all necessary forms including submitting all required photos along with completed forms

•Communicate with superiors, colleagues, clients and customers for scheduling, report discrepancy’s, inquiries and relevant questions.

•Implementing and applying marketing, advertising and sales techniques via the internet, newspapers and Personally performing door to door marketing

Mark

Field Technician / Salesman 01/2007 to 04/2007
ShutterResources 40H/Wk
Hwy 50 Salary $1,000 PW
Orlando, FL. Supervisor: Jeff
Telephone: 407-568-8753

Perform sales, Installation and manage satellite warehouse for Interior Shutter company

•Perform sales presentation with customer in person / discuss styles, materials and prices
•Measure all requested openings for custom interior decorative plantation shutter’s
•Complete and submit all necessary sales form’s and dim

i will give you a 9.5

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Please Rate My Resume:?

admin — Mon, 15 Feb 2010 16:22:11 +0000