Realtor Marketing On The Internet

I am a Realtor that has relocated several clients to Houston from out of the country and out of state.Got the leads from a lead generation system that we have. I woul like to send this letter to corporations and genarate my on leads through there employes . The company that I am with doesn’t have a Relocation team. How do I go about this? Thanks for any help you can give me.

1. Write the letter.

2. Call a professional business writer to help you hammer it into shape. You’ll find these people in ad agencies and public relations firms.

To Clarify: I’m New (newly returning from the 2001 mortgage boom where all i had to do was ANSWER the phone) So, I have experience in the business. I’m coming back into the Mortgage business at a time where everyone has LEFT… but I think its a great time to dive back in. I’d like to do it RIGHT, this time. So i do have a plan to Prospect for FSBOs, Realtor relations, Finacial Advisors, builders & such. I have put together a website(KCmortgageGuy.com) , and done some guerilla Marketing to promote myself locally. I’m looking SPECIFICALLY for additional ideas and/or tactics on how to create OR generate Additional LEADS to cold call or contact daily to SUPPLEMENT what I’m already doing. I wish to Make sure that I’m doing this efficiently, so Targeting is Important. >> SORRY TO BE SO LONG WINDED<<
I dont mind paying for quality leads or marketing, But I have found or am OF the OPINION that the Online Mortgage Lead vendors are double dipping OR at Least are No longer effective.

You might want to consider testing out Mortgage Trigger leads. I know you mentioned that you thought online leads are "shaky" but trigger leads (yes they are non-exclusive) come to you within 48 hours after an Ap has been submitted. Plenty of time to jump in and compete for the paper.

Currently work with a couple of good realtors. However I am looking to add to my business fast, recently went throught a divroce. Any marketing/sales ideas???/

Start a second career. Mortgage originations are declining as interest rates go up. Expect more of both in the next few years.

Has anyone used Housevalues.com leads or Realtor.com leads from Lending tree? I’ve been getting Real estate leads from Housevalues "Just Listed" and was wondering if Realtor.com with Lending tree provides better leads or a better lead generation program. It would be great to hear from real estate agents that have actually utilized either lead generation programs and how they like it. Thanks

House Values had a bevy of promises and answers for every question I asked. I am not easily persuaded and did my due diligence with regards to how effective their screening process was. The sales rep promised, albeit their contract didn’t, that each person that made an internet query was contacted by phone, to ensure it was legitimate, before it ever got sent to a Realtor as a viable lead. My first 5 leads, upon speaking with them, had never been contacted by anyone to inquire if they were truly seeking the assistance of a Realtor. They were simply trying to glean the value of their homes and "had to fill out all the blanks to get to the next screen", etc.

I cancelled the contract – immediately for their blatant misrepresentation – again, not in writing. They did not refund my advance payment either.

Realtor.com is expensive in my opinion and not worth the money.

I would seek a company that only gets paid when you actually close a deal; whether you’re representing the buyer or the seller.

I’ve established a great referral source and have sold 3 of their leads in 2 months, which of course yields me more leads, because they’re making 25%. It’s a true mutually beneficial working relationship.

If I may make one suggestion. With 74% of the population seeking information on the internet first, when planning to sell or purchase – I would spend all of my money on internet advertising and ensuring that you have a great webmaster. I have acquired the majority of my clientele from the internet, for the Las Vegas market.

Best of luck to you.

I have read many blogs, some were good like RealEstateMarketingBlog.org, and some were a waste of time. I am already familiar with PPC and SEO, but these two methods seem to be dwindling in terms of lead generation online.

I helped a friend of mine with SEO to promote his real estate business and he now gets 10-12 leads a week. It took some time though (6 months) for all the SEO pieces to work out. If you properly target your SEO you should have no problem. I can help if you like.