Realtor Marketing On The Internet

It usually happens that you hook up with a real state agent who promises to give you business. You work day and night at different strategies but never hear back from that agent. Even if you hear back the agent always comes up with some lame excuse. When a realtor promises you some business there are two possible outcomes.   Either he will or he won’t.    May be he is a realtor who has not many deals to close to give you business.   Running after such an agent is just a waste of your own time. The last possibility is that  the realtor has lots of business but is hesitant to give  it to a new untested loan officer like you.

In such a case or in any case it is always good to market your own talent. Make people and realtors aware of what you can do. The best and cheapest way is to provide Just Listed and just sold postcards for your agents in addition to open house flyers customized with attached reports. On the surface this does not sound like much does it?

Every time you give an office presentation you can log into the MLS (If you do not have MLS access, then you need to either get it, or partner with a title company who does have it.) and identify the agents who have deals in process. From there you can download the agents details and information of the home targeted. Then prepare a sample Just Listed or Just Sold postcard along with an open house flyer customized with each agents information and respective listing or sold property.

You can bring these  to the presentation and seminar and distribute to every agent as a sample of the services you can provide. These cards and flyers will cost you nothing since you will be preparing them in-house. This way every average agent who participates will close additional 4-5 transactions per year because of these little cards. They can show them to their buyers so that they are satisfied of your services.

After that you can send weekly emails to your agents that you are prepared to deliver any just listed or just sold postcards to the office for any new listings or sold properties. If the agent asks for Just Listed cards then you know there is obviously a new client involved.

While you are making these emails and sending these emails every week you will begin to notice a pattern. Some agents will look forward to your calls and have their orders prepared in advance while others will habitually avoid you.

Just to make certain that the agent is avoiding you as opposed to running a conflicting schedule you will want to try and track this person down and schedule a better touch-point each week. If this still doesn’t work then you will know when it is time to move on.

About the Author
Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers.

Article source:
How Loan Officers Can Snag Realtor Business

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Hello, this is Google calling, I have a call for you, please hold. Sound funny? Well, it might just be the next online advertising wave for professional Realtors.

Google has done it again. Google has come out with some very innovative advertising programs lately and this one is right up your ally if you’re a professional Realtor. Along with your Google AdWords pay per click campaign for your real estate website you can now have “click to call”. Instead of your real estate customers clicking through to your real estate website, they can now call you directly from your pay per click ad. If you’re a Realtor It’s a new and unique way for you to connect with potential real estate customers in your area.

Here’s how it works. Next to your Google AdWords ad your customers will see a phone icon. When your new real estate customer clicks the phone icon, they enter your phone number – next they click “Connect For Free”. Google calls the number they provided. When you pick up, you hear ringing on the other end as Google connects you to your new customer. Next thing you know, your phone is ringing and there is a brand new real estate lead on the other end.

This service will make it easier for potential real estate clients to contact you without searching through your website for contact information. Realtors without a strong web presence, or first page ranking, have found that Googles pay per click advertising is a great way to compete with other real estate websites in their market. Googles “click to call” is going to turn up the volume on real estate AdWords ads.

To make your potential clients feel more comfortable, Google won’t share the customers telephone number with you, the advertiser. In addition, Google will delete the customers phone number from their servers after a short period of time. Also, Google foots the bill for all calls, local and long distance. However, if the customer calls your mobile phone, they may incur airtime fees depending on the mobile phone plan. Check your mobile phone provider for details.

This advertising product is geared towards smaller businesses and is perfect for the professional Realtor. Imagine, new real estate customers calling you when they come across your Google pay per click ad. You’re real estate customers can now have a direct pipe line to you, the real estate professional. You might be asking yourself why is pay per click advertising important for my real estate website? If you’re a Realtor, having a professional real estate web presence should be an important part of your real estate business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade. Pay per click advertising is the fastest, most cost effective way for you to start marketing your website.

In real estate, one good listing or buyer can turn into thousands in commissions. Now with Googles “click to call” your potential customers will have the luxury of speaking directly to you. Realtors are always looking for a way to track visitors to their website. Advertising has always been the life blood of the real estate industry, but it has always been difficult to judge what advertising was working. When someone uses the “click to call” program to inquire about real estate you will be getting live and immediate feedback on your Google advertising.

Real estate is a competitive business. You should be competing for those leads. That’s why Pay per click advertising is important for your real estate website and “click to call” will be a great addition to your pay per click advertising campaigns. Remember, Realtors won’t be replaced be technology, they will be replaced by the Realtors who use technology to their advantage.

About the Author
Mike Alves is the owner of  Marketing4Leads.com My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Article source:
Realtors, use Googles new click to call to get your next listing.

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Technorati Tags: advertising campaign, google ads, google adwords, google click-to-call, google pay per click, google ppc, new real estate customer, realtor technology

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Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to do it without breaking the bank.

Did you know that 74% of U.S. households use the Internet as an information source when shopping locally. 45% of local searchers have the intent of doing business locally. The percentage of people who use yellow page advertising decreased from 75% to 62% last year. If you’re one of the many Realtors who have a yellow page ad, it’s time to consider buying a smaller ad and shifting your marketing dollars to the Internet.

As a local Realtor, it’s hard to ignore these facts. If you want to compete in your local real estate market you must have an internet presence where your customers are searching. Google’s local, or “geo targeted’ pay per click marketing can put your real estate website on the first page of Google where your future customers are searching.

In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase. An example of a keyword phrase that might be used would be “real estate in Glens Falls”. When someone types in this keyword phrase your ad, pointing to your real estate website, would be displayed. Chances are you will also see ads for your competitors on the same page. The cost per click for ad positioning on this page may be somewhat competitive.

Now, this is where “geo targeting” comes in to play. A professional pay per click marketer would never use the phrase “real estate” for your pay per click campaign. Imagine all the people on the internet that type in “real estate” everyday. Your ad would show thousands, if not hundreds of thousands of times per day to people who are not searching for real estate in your area. Some of them will click on your ad costing you money.

However, when implementing a “geo targeted” pay per click advertising campaign, you can use a general keyword like “real estate”. It has also been my experience that the cost for that same click is much lower in a “geo targeted’ campaign.

Here’s why. When setting up your “geo targeted” campaign I use your physical address. Then I tell Google what the ’search radius” for this campaign will be. You can go out 5 miles, ten miles, or 100 miles. You decide how far you would travel from your location to do business. It’s entirely up to you. Google will then serve your ad only to searchers within that “search radius”. Now for the best part, your competition did not bid on the keywords “real estate”, he is bidding on “real estate in Glens Falls”. He does not have a separate “geo targeted’ campaign set up. So, there is a lot less competition in your “geo targeted” advertising campaign, hence, you pay less per click. In fact you pay a lot less. My Realtor customers save about 50% per click as opposed to all the other pay per click campaigns out there.

They also gobble up lots of local business right in their back yard. So, how do you promote your real estate website? Remember, real estate agents will not be replaced by technology, they will be replaced by the agents who use technology to their advantage.

About the Author
Mike Alves is the owner of http://www.Marketing4Leads.comMy business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Article source:
Realtors, Get Your Next Listing Using a Geo Targeted Google Ad campaign.

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I am a Realtor that has relocated several clients to Houston from out of the country and out of state.Got the leads from a lead generation system that we have. I woul like to send this letter to corporations and genarate my on leads through there employes . The company that I am with doesn’t have a Relocation team. How do I go about this? Thanks for any help you can give me.

1. Write the letter.

2. Call a professional business writer to help you hammer it into shape. You’ll find these people in ad agencies and public relations firms.

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To Clarify: I’m New (newly returning from the 2001 mortgage boom where all i had to do was ANSWER the phone) So, I have experience in the business. I’m coming back into the Mortgage business at a time where everyone has LEFT… but I think its a great time to dive back in. I’d like to do it RIGHT, this time. So i do have a plan to Prospect for FSBOs, Realtor relations, Finacial Advisors, builders & such. I have put together a website(KCmortgageGuy.com) , and done some guerilla Marketing to promote myself locally. I’m looking SPECIFICALLY for additional ideas and/or tactics on how to create OR generate Additional LEADS to cold call or contact daily to SUPPLEMENT what I’m already doing. I wish to Make sure that I’m doing this efficiently, so Targeting is Important. >> SORRY TO BE SO LONG WINDED<<
I dont mind paying for quality leads or marketing, But I have found or am OF the OPINION that the Online Mortgage Lead vendors are double dipping OR at Least are No longer effective.

You might want to consider testing out Mortgage Trigger leads. I know you mentioned that you thought online leads are "shaky" but trigger leads (yes they are non-exclusive) come to you within 48 hours after an Ap has been submitted. Plenty of time to jump in and compete for the paper.

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