Realtor Marketing On The Internet » Realtor lead generation

How Loan Officers Can Snag Realtor Business

admin — Wed, 06 Oct 2010 14:28:38 +0000

It usually happens that you hook up with a real state agent who promises to give you business. You work day and night at different strategies but never hear back from that agent. Even if you hear back the agent always comes up with some lame excuse. When a realtor promises you some business there are two possible outcomes. Either he will or he won’t. May be he is a realtor who has not many deals to close to give you business. Running after such an agent is just a waste of your own time. The last possibility is that the realtor has lots of business but is hesitant to give it to a new untested loan officer like you.

In such a case or in any case it is always good to market your own talent. Make people and realtors aware of what you can do. The best and cheapest way is to provide Just Listed and just sold postcards for your agents in addition to open house flyers customized with attached reports. On the surface this does not sound like much does it?

Every time you give an office presentation you can log into the MLS (If you do not have MLS access, then you need to either get it, or partner with a title company who does have it.) and identify the agents who have deals in process. From there you can download the agents details and information of the home targeted. Then prepare a sample Just Listed or Just Sold postcard along with an open house flyer customized with each agents information and respective listing or sold property.

You can bring these to the presentation and seminar and distribute to every agent as a sample of the services you can provide. These cards and flyers will cost you nothing since you will be preparing them in-house. This way every average agent who participates will close additional 4-5 transactions per year because of these little cards. They can show them to their buyers so that they are satisfied of your services.

After that you can send weekly emails to your agents that you are prepared to deliver any just listed or just sold postcards to the office for any new listings or sold properties. If the agent asks for Just Listed cards then you know there is obviously a new client involved.

While you are making these emails and sending these emails every week you will begin to notice a pattern. Some agents will look forward to your calls and have their orders prepared in advance while others will habitually avoid you.

Just to make certain that the agent is avoiding you as opposed to running a conflicting schedule you will want to try and track this person down and schedule a better touch-point each week. If this still doesn’t work then you will know when it is time to move on.

About the Author
Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers.

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How Loan Officers Can Snag Realtor Business

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Technorati Tags: just listed, just sold, postcard, realestate flyer

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Realtors, use Googles new click to call to get your next listing.

admin — Tue, 05 Oct 2010 11:06:56 +0000

Hello, this is Google calling, I have a call for you, please hold. Sound funny? Well, it might just be the next online advertising wave for professional Realtors.

Google has done it again. Google has come out with some very innovative advertising programs lately and this one is right up your ally if you’re a professional Realtor. Along with your Google AdWords pay per click campaign for your real estate website you can now have “click to call”. Instead of your real estate customers clicking through to your real estate website, they can now call you directly from your pay per click ad. If you’re a Realtor It’s a new and unique way for you to connect with potential real estate customers in your area.

Here’s how it works. Next to your Google AdWords ad your customers will see a phone icon. When your new real estate customer clicks the phone icon, they enter your phone number – next they click “Connect For Free”. Google calls the number they provided. When you pick up, you hear ringing on the other end as Google connects you to your new customer. Next thing you know, your phone is ringing and there is a brand new real estate lead on the other end.

This service will make it easier for potential real estate clients to contact you without searching through your website for contact information. Realtors without a strong web presence, or first page ranking, have found that Googles pay per click advertising is a great way to compete with other real estate websites in their market. Googles “click to call” is going to turn up the volume on real estate AdWords ads.

To make your potential clients feel more comfortable, Google won’t share the customers telephone number with you, the advertiser. In addition, Google will delete the customers phone number from their servers after a short period of time. Also, Google foots the bill for all calls, local and long distance. However, if the customer calls your mobile phone, they may incur airtime fees depending on the mobile phone plan. Check your mobile phone provider for details.

This advertising product is geared towards smaller businesses and is perfect for the professional Realtor. Imagine, new real estate customers calling you when they come across your Google pay per click ad. You’re real estate customers can now have a direct pipe line to you, the real estate professional. You might be asking yourself why is pay per click advertising important for my real estate website? If you’re a Realtor, having a professional real estate web presence should be an important part of your real estate business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade. Pay per click advertising is the fastest, most cost effective way for you to start marketing your website.

In real estate, one good listing or buyer can turn into thousands in commissions. Now with Googles “click to call” your potential customers will have the luxury of speaking directly to you. Realtors are always looking for a way to track visitors to their website. Advertising has always been the life blood of the real estate industry, but it has always been difficult to judge what advertising was working. When someone uses the “click to call” program to inquire about real estate you will be getting live and immediate feedback on your Google advertising.

Real estate is a competitive business. You should be competing for those leads. That’s why Pay per click advertising is important for your real estate website and “click to call” will be a great addition to your pay per click advertising campaigns. Remember, Realtors won’t be replaced be technology, they will be replaced by the Realtors who use technology to their advantage.

About the Author
Mike Alves is the owner of Marketing4Leads.com My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

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Realtors, use Googles new click to call to get your next listing.

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Realtors, Get Your Next Listing Using a Geo Targeted Google Ad campaign.

admin — Mon, 04 Oct 2010 00:49:51 +0000

Local buyers and sellers are actively searching for Realtors on the Internet. Studies show that these potential customers are serious when searching on the internet for real estate services. The problem is as a local Realtor you have to figure out how to get these customers to your real estate website, and you have to do it without breaking the bank.

Did you know that 74% of U.S. households use the Internet as an information source when shopping locally. 45% of local searchers have the intent of doing business locally. The percentage of people who use yellow page advertising decreased from 75% to 62% last year. If you’re one of the many Realtors who have a yellow page ad, it’s time to consider buying a smaller ad and shifting your marketing dollars to the Internet.

As a local Realtor, it’s hard to ignore these facts. If you want to compete in your local real estate market you must have an internet presence where your customers are searching. Google’s local, or “geo targeted’ pay per click marketing can put your real estate website on the first page of Google where your future customers are searching.

In a professionally created Google pay per click advertising campaign keyword phrases are used to trigger your ads when someone searches using that phrase. An example of a keyword phrase that might be used would be “real estate in Glens Falls”. When someone types in this keyword phrase your ad, pointing to your real estate website, would be displayed. Chances are you will also see ads for your competitors on the same page. The cost per click for ad positioning on this page may be somewhat competitive.

Now, this is where “geo targeting” comes in to play. A professional pay per click marketer would never use the phrase “real estate” for your pay per click campaign. Imagine all the people on the internet that type in “real estate” everyday. Your ad would show thousands, if not hundreds of thousands of times per day to people who are not searching for real estate in your area. Some of them will click on your ad costing you money.

However, when implementing a “geo targeted” pay per click advertising campaign, you can use a general keyword like “real estate”. It has also been my experience that the cost for that same click is much lower in a “geo targeted’ campaign.

Here’s why. When setting up your “geo targeted” campaign I use your physical address. Then I tell Google what the ’search radius” for this campaign will be. You can go out 5 miles, ten miles, or 100 miles. You decide how far you would travel from your location to do business. It’s entirely up to you. Google will then serve your ad only to searchers within that “search radius”. Now for the best part, your competition did not bid on the keywords “real estate”, he is bidding on “real estate in Glens Falls”. He does not have a separate “geo targeted’ campaign set up. So, there is a lot less competition in your “geo targeted” advertising campaign, hence, you pay less per click. In fact you pay a lot less. My Realtor customers save about 50% per click as opposed to all the other pay per click campaigns out there.

They also gobble up lots of local business right in their back yard. So, how do you promote your real estate website? Remember, real estate agents will not be replaced by technology, they will be replaced by the agents who use technology to their advantage.

About the Author
Mike Alves is the owner of http://www.Marketing4Leads.comMy business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Article source:
Realtors, Get Your Next Listing Using a Geo Targeted Google Ad campaign.

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How do I word a letter to a corporation?

admin — Mon, 15 Feb 2010 16:22:12 +0000

I am a Realtor that has relocated several clients to Houston from out of the country and out of state.Got the leads from a lead generation system that we have. I woul like to send this letter to corporations and genarate my on leads through there employes . The company that I am with doesn’t have a Relocation team. How do I go about this? Thanks for any help you can give me.

1. Write the letter.

2. Call a professional business writer to help you hammer it into shape. You’ll find these people in ad agencies and public relations firms.

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Mortgage Lead Creation. Ideas on How to approach lead Generation?

admin — Wed, 13 Jan 2010 09:40:29 +0000

To Clarify: I’m New (newly returning from the 2001 mortgage boom where all i had to do was ANSWER the phone) So, I have experience in the business. I’m coming back into the Mortgage business at a time where everyone has LEFT… but I think its a great time to dive back in. I’d like to do it RIGHT, this time. So i do have a plan to Prospect for FSBOs, Realtor relations, Finacial Advisors, builders & such. I have put together a website(KCmortgageGuy.com) , and done some guerilla Marketing to promote myself locally. I’m looking SPECIFICALLY for additional ideas and/or tactics on how to create OR generate Additional LEADS to cold call or contact daily to SUPPLEMENT what I’m already doing. I wish to Make sure that I’m doing this efficiently, so Targeting is Important. >> SORRY TO BE SO LONG WINDED<<
I dont mind paying for quality leads or marketing, But I have found or am OF the OPINION that the Online Mortgage Lead vendors are double dipping OR at Least are No longer effective.

You might want to consider testing out Mortgage Trigger leads. I know you mentioned that you thought online leads are "shaky" but trigger leads (yes they are non-exclusive) come to you within 48 hours after an Ap has been submitted. Plenty of time to jump in and compete for the paper.

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Mortgage Broker in Tampa reaching out to other brokers/sales professionals on any lead generation ideas.?

admin — Sun, 10 Jan 2010 06:40:34 +0000

Currently work with a couple of good realtors. However I am looking to add to my business fast, recently went throught a divroce. Any marketing/sales ideas???/

Start a second career. Mortgage originations are declining as interest rates go up. Expect more of both in the next few years.

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Has anyone used Housevalue real estate leads or Realtor.com leads from Lending tree. Which company is better?

admin — Mon, 04 Jan 2010 05:22:30 +0000

Has anyone used Housevalues.com leads or Realtor.com leads from Lending tree? I’ve been getting Real estate leads from Housevalues "Just Listed" and was wondering if Realtor.com with Lending tree provides better leads or a better lead generation program. It would be great to hear from real estate agents that have actually utilized either lead generation programs and how they like it. Thanks

House Values had a bevy of promises and answers for every question I asked. I am not easily persuaded and did my due diligence with regards to how effective their screening process was. The sales rep promised, albeit their contract didn’t, that each person that made an internet query was contacted by phone, to ensure it was legitimate, before it ever got sent to a Realtor as a viable lead. My first 5 leads, upon speaking with them, had never been contacted by anyone to inquire if they were truly seeking the assistance of a Realtor. They were simply trying to glean the value of their homes and "had to fill out all the blanks to get to the next screen", etc.

I cancelled the contract – immediately for their blatant misrepresentation – again, not in writing. They did not refund my advance payment either.

Realtor.com is expensive in my opinion and not worth the money.

I would seek a company that only gets paid when you actually close a deal; whether you’re representing the buyer or the seller.

I’ve established a great referral source and have sold 3 of their leads in 2 months, which of course yields me more leads, because they’re making 25%. It’s a true mutually beneficial working relationship.

If I may make one suggestion. With 74% of the population seeking information on the internet first, when planning to sell or purchase – I would spend all of my money on internet advertising and ensuring that you have a great webmaster. I have acquired the majority of my clientele from the internet, for the Las Vegas market.

Best of luck to you.

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What are a couple proven methods to generate leads for an individual realtor’s site?

admin — Fri, 25 Dec 2009 16:20:13 +0000

I have read many blogs, some were good like RealEstateMarketingBlog.org, and some were a waste of time. I am already familiar with PPC and SEO, but these two methods seem to be dwindling in terms of lead generation online.

I helped a friend of mine with SEO to promote his real estate business and he now gets 10-12 leads a week. It took some time though (6 months) for all the SEO pieces to work out. If you properly target your SEO you should have no problem. I can help if you like.

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Realtor Lead Generation – Digital Farming for The Realtor® of Choice

admin — Tue, 08 Dec 2009 00:00:59 +0000

As a Realtor, lead generation is always on your mind. Where is my next sale coming from? You know the pipeline has to be fat and full. Constantly filling your pipeline funnel with fresh leads is necessary for consistent paydays. Internet marketing is the only medium I’ve ever used where you can generate leads on demand. Becoming an accomplished internet marketer is a worthy goal.

A traditional marketing constant in a realtor’s business has been the flyer. During it’s hay day, it was a great piece of information that could be churned out on the fly or in advance and it might work for an immediate sale depending on where it was cast, how often and the willingness of the recipient to read it upon receipt and act now. Unfortunately, those days are gone.

Fortunately, though, the Internet replaces the flyer with something better. Something that can impact the realtor’s business not for days, not weeks, not even months, but years and years.

The flyer replacement is called a Blog. That’s short for web log.

A great aspect of real estate Blogging is the fact that you can do it anywhere, anytime, and you can use it to not only generate leads – you can use it to send traffic to your website.

When you have a real estate blog that generates leads and sends people to your website you can dominate the Internet in your area of expertise. In addition, you can also dominate the Internet for people outside your area looking to move in.

Ho! Comes now Digital Farming

You can think about real estate blogging as the ultimate digital farm where every post (formerly the flyer) that you write stays alive and in front of a potential client forever. The blog capacity to archive your posts into date categories makes your post entries available for years and years. A viewer happening upon your blog can review your content written over a period of time and really get to know you in a short space of time. If your post themes appeal to the viewer, you’ve got a customer.

Preselling, building trust and rapport doesn’t get any better.

Critical to the success of your blog:

Provide fresh useful content
Post two times weekly minimum
Provide access to your comparative market analysis form
Provide free access to your MLS
Display your phone number prominently

Starting your digital farm blog today allows you to dominate in your area of expertise in just a few months. There is no outlay of cash for printed materials and it will work for you 24/7. There is no middle man to pay between you, your blog and your prospects. Your prospects will comment on your blog and this feed back is 100% free to use as you see fit. This helps you learn who is reading your blog. They will call you. Internet magic! You won’t spend nearly as much time making “hot” calls.

A blog is the easiest to set up of all the sites one can use on the internet. It is best to host your own blog. It is tempting to use the free WordPress or Blogger blogs but, the blog is an asset and if you host your own, you’ll always know where it is. Coming over the next few days are more details on digital farming for Realtors. Thanks for stopping by.

Technorati Tags: blog, blogging, digital farming, flyer, flyers, internet marketing, Realtor lead generation, realtor of choice

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Online Real Estate Marketing

admin — Wed, 02 Dec 2009 01:37:59 +0000

You landed here because you are interested in real estate marketing.

You are weighing the advantages and disadvantages:

Advantages:

widen your reach for new buyers, listings, investors
grow your business
close the gap on competition

Disadvantges:

you must learn something new
you feel vulnerable
it’s going to cost something to get into it
how much?
how long before I see results?
what can you expect short and long term?

If you knew what I know . . . today, your real estate business would be through the roof! Internet marketing can show you how to get

10-15 new listings a day
attract investors to you
easily find motivated buyers and sellers
build relationships that will have your target niche eating out of your hands

No matter how long you’ve been in the real estate arena, you’ve got something that others are looking for. In the brick and mortar world, the only way to let people know you exist are strategies that cost an arm and a leg to launch. Direct mail, personal meetings, spending time in networking organizations. It costs you both time and money to carry on business in the traditional brick and mortar world.

The internet is the place where you can make money while you sleep. I know, I know. . .you’ve heard that one before – and, it’s true. You’ll see it when you’ve experienced it.

Doesn’t matter what your niche is: investment property; residential property; commercial property. The internet is a game changer for business. Even the real estate business.

This web site is dedicated to acclimating you to the language of online real estate marketing and how you can enter this special business world yourself.

Welcome to my world.

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