Realtor Marketing On The Internet

Currently work with a couple of good realtors. However I am looking to add to my business fast, recently went throught a divroce. Any marketing/sales ideas???/

Start a second career. Mortgage originations are declining as interest rates go up. Expect more of both in the next few years.

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Has anyone used Housevalues.com leads or Realtor.com leads from Lending tree? I’ve been getting Real estate leads from Housevalues "Just Listed" and was wondering if Realtor.com with Lending tree provides better leads or a better lead generation program. It would be great to hear from real estate agents that have actually utilized either lead generation programs and how they like it. Thanks

House Values had a bevy of promises and answers for every question I asked. I am not easily persuaded and did my due diligence with regards to how effective their screening process was. The sales rep promised, albeit their contract didn’t, that each person that made an internet query was contacted by phone, to ensure it was legitimate, before it ever got sent to a Realtor as a viable lead. My first 5 leads, upon speaking with them, had never been contacted by anyone to inquire if they were truly seeking the assistance of a Realtor. They were simply trying to glean the value of their homes and "had to fill out all the blanks to get to the next screen", etc.

I cancelled the contract – immediately for their blatant misrepresentation – again, not in writing. They did not refund my advance payment either.

Realtor.com is expensive in my opinion and not worth the money.

I would seek a company that only gets paid when you actually close a deal; whether you’re representing the buyer or the seller.

I’ve established a great referral source and have sold 3 of their leads in 2 months, which of course yields me more leads, because they’re making 25%. It’s a true mutually beneficial working relationship.

If I may make one suggestion. With 74% of the population seeking information on the internet first, when planning to sell or purchase – I would spend all of my money on internet advertising and ensuring that you have a great webmaster. I have acquired the majority of my clientele from the internet, for the Las Vegas market.

Best of luck to you.

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I have read many blogs, some were good like RealEstateMarketingBlog.org, and some were a waste of time. I am already familiar with PPC and SEO, but these two methods seem to be dwindling in terms of lead generation online.

I helped a friend of mine with SEO to promote his real estate business and he now gets 10-12 leads a week. It took some time though (6 months) for all the SEO pieces to work out. If you properly target your SEO you should have no problem. I can help if you like.

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As a Realtor, lead generation is always on your mind.  Where is my next sale coming from?  You know the pipeline has to be fat and full.  Constantly filling your pipeline funnel with fresh leads is necessary for consistent paydays.  Internet marketing is the only medium I’ve ever used where you can generate leads on demand.  Becoming an accomplished internet marketer is a worthy goal.

A traditional marketing constant in a realtor’s business has been the flyer.  During it’s hay day, it was a great piece of information that could be churned out on the fly or in advance and it might work for an immediate sale depending on where it was cast, how often and the willingness of the recipient to read it upon receipt and act now.  Unfortunately, those days are gone.

Fortunately, though, the Internet replaces the flyer with something better.  Something that can impact the realtor’s business not for days, not weeks, not even months, but years and years.

The flyer replacement is called a Blog.  That’s short for web log. 

A great aspect of real estate Blogging is the fact that you can do it  anywhere, anytime, and you can use it to not only generate leads – you can use it to send traffic to your website.

When you have a real estate blog that generates leads and sends people to your website you can dominate the Internet in your area of expertise. In addition,  you can also dominate the Internet for people outside your area looking to move in.

Ho! Comes now Digital Farming

You can think about real estate blogging as the ultimate digital farm where every  post  (formerly the flyer) that you write stays alive and in front of a potential client forever.  The blog capacity to archive your posts into date categories makes your post entries available for years and years.  A viewer happening upon your blog can review your content written over a period of time and really get to know you in a short space of time.  If your post themes appeal to the viewer, you’ve got a customer.

Preselling, building trust and rapport doesn’t get any better.

Critical to the success of your blog:

• Provide fresh useful content
• Post two times weekly minimum
• Provide access to your comparative market analysis form
• Provide free access to your MLS
• Display your phone number prominently

Starting your digital farm blog today allows you to dominate in your area of expertise in just a few months.  There is no outlay of cash for printed materials and it will work for you 24/7.  There is no  middle man to pay between you, your blog and your prospects.   Your prospects will comment on your blog and this feed back is 100% free to use as you see fit.  This helps you  learn who is reading your blog.  They will call you.  Internet magic!  You won’t spend nearly as much time making “hot” calls.

A blog is the easiest to set up of all the sites one can use on the internet.  It is best to host your own blog.  It is tempting to use the free WordPress or Blogger blogs but, the blog is an asset and if you host your own, you’ll always know where it is.  Coming over the next few days are more details on digital farming for Realtors.  Thanks for stopping by.

Technorati Tags: blog, blogging, digital farming, flyer, flyers, internet marketing, Realtor lead generation, realtor of choice

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You landed here because you are interested in real estate marketing.

You are weighing the advantages and disadvantages:

Advantages:

• widen your reach for new buyers, listings, investors
• grow your business
• close the gap on competition

Disadvantges:

• you must learn something new
• you feel vulnerable
• it’s going to cost something to get into it
• how much?
• how long before I see results?
• what can you expect short and long term?

If you knew what I know   . . . today, your real estate business would be through the roof!   Internet marketing can show you how to get

1. 10-15 new listings a day
2. attract investors to you
3. easily find motivated buyers and sellers
4. build relationships that will have your target niche eating out of your hands

No matter how long you’ve been in the real estate arena, you’ve got something that others are looking for.  In the brick and mortar world, the only way to let people know you exist are strategies that cost an arm and a leg to launch.  Direct mail, personal meetings, spending time in networking organizations.  It costs you both time and money to carry on business in the traditional brick and mortar world.

The internet is the place where you can make money while you sleep.  I know, I know. . .you’ve heard that one before – and, it’s true.  You’ll see it when you’ve experienced it.

Doesn’t matter what your niche is:  investment property; residential property; commercial property.  The internet is a game changer for business.  Even the real estate business.

This web site is dedicated to acclimating you to the language of online real estate marketing and how you can enter this special business world yourself.

Welcome to my world.

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Technorati Tags: internet business, internet marketing, new buyer, new listing, online real estate marketing, real estate business, real estate investor

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