Realtor Marketing On The Internet

Hello!! I was licensed in one state, moved & had to become licensed here. I’ve been in "the business" since mid-March. I send out 25 weekly Open House invitations to other agent’s houses (I have none yet so I hold other’s listings OPEN), I have business cards & a website my company provides, plus I’m building my own site as we speak. I’m very creative with Desktop Publishing & have lots of ideas, but limited cash to spend. WHAT ADVERTISING or marketing would YOU respond to if you needed services or info from a Real Estate Agent?
Postcard in the mail?
Offer of a free service?
Seeing my pretty picture? (lol, it is kinda cute, though)
Seeing my logo on the back of my jacket at the movies?
Glossy ad in a local magazine or a personal newspaper ad?
Goody bag handed to you at your doorstep from me?
What? Please list the idea YOU would buy into.
Please help. I’ve got to make some money to have something to show for all my hard work & knowledge. Thanks!

I don’t uderstand why real estate and loan officers are not sent to some sort of marketing school.

My advise to you is find out if your office assign areas to work in your office if not locate an area near your real estate office or as close as you can get. The area you are seeking should have a minimum of 5000 homes. Get your title officer to give you a farm package for that area. Staples can run you off about 5000 flyers for approximately $275 or somewhere in that area. If you can afford color flyers with a pic of yourself great.

On the flyer introduce yourself as the new real estate agent for the area and that you are there to assist in any real estate matters. You should also have a little bio about yourself. You can walk this area and put out the flyers yourself or hire some local kids to put out the flyers. Pass these flyers out at least 3 months in a row. Do not place these flyers in any mail boxes, use a rubber band to attach them to the door knobs.

Now that you have established yourself as the real estate agent for this area, your 4th or 5th correspondence should be a newsletter about your services. Your professional team might also want to add a column in this newsletter explaining their services. You should also seek from the post office a bulk mailing stamp.

To help pay for this newsletter remember those business owners that allowed you to put a flyer in there business. See if they want to advertise in your newsletter a business size ad 1/3 page ad or whatever. You might also want to get an attorney or tax preparer to run a paid column each month even a dentist of doctor explaining things about their proffession and how to prevent illiness of tooth decay or whatever.

Now find the local business in the same area, place these same flyers in the business that will allow you, make sure you leave a card with all the business people you speak with. You will be able to find holders for your flyers at staples or Office Depot. You should visit these business owners at least twice a month to change your literture and just to make sure your holder is neat and in order and still full.

Once your flyers have been placed you should start assembling yourself a team of professionals that can help you in your business. You are not limited to these but you need an attorney, a loan officer (Not one that work in your office if your office do loans as well as real estate-but an independent, there are things you will be doing with this person that perhaps you can not do with one that is in your office), a title officer, a tax preparer or CPA, an escrow or closing officer (escrow officer) a home insurance agent, a notary and anyone else you think you need to assist you in your professional career. Now you should give them some of your business cards and you take some of their business cards. You should pass out their business cards to people that you run into that need their services. They should be willing to pass out your business cards to people they meet that might need your services. You should call or meet these individuals at least once per week.

This is not a quick way to get a listing but a way for you to establish yourself as an expert in real estate in your area. The listings will come as time goes on. Sell yourself.

I hope this has been of some use to you, good luck.

"FIGHT ON"

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I want to have a realtor licence and go thru the training but I was wondering if it is a waste of time now. My cousin and my mom are wanting to sell there houses this year and I would love to do it for them. I am a stay at home mom with flexable hours for work. what do you think?

Before you ask this question, the most important question would be: Is this something you see yourself doing and loving doing?

If the answer is yes, then you have also answered the second question, but it is not easy to get a license, at least in the states that I have had a license in.

But one thing to keep in mind if you do become a real estate agent is to get signed up right away to complete Broker Price Opinions (BPO) this does several things for you.

1. It earns you spending cash and gas money till you start making sales.
2. It helps you to generate leads on possible properties that may be going on the market in the near future.
3. You could get a listing from the company that orders the BPO.

I have just started completing BPO’s and have completed 5 for this company this week: Residential Values, Inc. www.resvalues.com

Haven’t been paid yet, so don’t know how long it takes to get paid and that is something that I hear makes a lot of difference in the companies. They say that they pay fast, we will see?

Good luck and I love the business, couldn’t imagine myself doing anything else.

Larry

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Are there catches to buying foreclosed homes, then just purchasing a home that is offered through a Realtor on the market?

Realtors sell foreclosed homes every day. We can and do sell every home on the market.

Maybe your question was would it be better to buy a home that is in foreclosure (or one that has been foreclosed on) or to buy a home still owned by an individual.

I think the answer is to look at all the inventory. Don’t restrict yourself artificially. Pick the home that delivers the most home for your money.

My experience is that a huge number of people believe they should only look at foreclosure and so they end up spending much more than they should. The excitement of thinking you are getting a bargain makes people pay to much.

Your Realtor can show them all to you. At least in my area the HUD homes, the VA foreclosures and most of the bank owned homes are all in the MLS. That means you can search for them on the public websites! Your Realtor can help you, let him.

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My understanding is that the commission is negotiable, especially when the market is the way it has been. So, what’s fair nowadays? The house is in Florida.

Any useful info you can give me in regards to selling a property and dealing with agents in a shaky market will help.

The house is updated with new cabinets, granite tops, neutral ceramic floors in living areas, new Karastan frise carpet etc…

Commission is certainly negotiable, but you can’t expect the best service if you don’t pay for it. And since the market isn’t all that good these days, they won’t try hard unless it’s worth their while. People paying more will always get better service. I’d suggest between 5% and 6% – anything less, and you run the risk of not selling at all.

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I was just wondering how much do real estate agent usually spend to market a home in Southern Californa? consider that a home was on local MLS listing, realtor.com, yahoo.com, ziprealty.com , local newspaper, any almost all the website, and color flies…. Is there a typical range that listing agent will spend to market a home?
Let say to sell a $470,000 home.

The Average Realtor spends very minimal money marketing a home for sale. Most belong to the MLS in the area and they do pay a monthly fee to belong to the MLS. The Average Realtor spends less than $200 buck marketing the home. Most will just put it in the MLS and put up a sign. The websites Realtor.com or zillow.com are free to post a home for sale. Take in mind this is the average Realtor. A great Realtor will spend up to a couple thousand to market a home, if they commission they are going to earn is going to be substantial. On your home a commission at 3.0% could be up to $14,100 so a if a Realtor spends a couple thousand to sell your home, than the commission earned is well worth the marketing cost.

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