Google AdWords for Realtors

Congratulations! You have the professional Real Estate web presence you have always wanted. Now that your business is online, Pay Per Click Advertising is the best possible online tool to let the world and your real estate clients know about your new real estate website.

If you’re not familiar with Pay Per Click marketing, you’re in for a treat. When people search for products or services online, they search by using keywords or keyword phrases. If you were to do a search on Google for “real estate” or “homes for sale”, you will see that the top spots in the search results are occupied by large nationwide real estate companies or companies that provide real estate services of some sort. These companies spend tens of thousands of dollars every month to maintain their high page rank in the search results. At first glance, you might be saying to yourself, yikes, how can my real estate website compete with that? Here’s the good news. You don’t have to! Pay Per Click Advertising can put your ad right along side the big boys. The answer is simple. You don’t want your ad for your real estate website to come up in the search results for “real estate”. That’s too broad. You need to be more specific. For example, you want your ad to be shown when someone searches “real estate in Glens Falls” or “homes for sale in Glens Falls” or “real estate listings in Glens Falls”. If you’re a Realtor in Glens Falls, that’s where you’re potential customers are looking. Your customers won’t type in “real estate” when they do their search. They will type in “real estate in Glens Falls”. The “natural” search results listings will most likely be dominated by the big companies, but guess what? Glance over to the right and you can see your ad for your real estate website right along side the big boys.

Why is Pay Per Click Advertising Important for My Real Estate Website? If you’re a Realtor, having a professional Real Estate web presence will be an essential part of your business. However, just having a website will not guarantee success. You need to market your website. If your clients don’t know you’re there, you may as well have a lemonade stand in the middle of the desert. You might have the best lemonade in the world, but, if no one can find you, you’re not going to sell much lemonade.

Pay Per Click Advertising is the fastest, most cost effective way for you to start marketing your website. In real estate, one good listing, or, buyer can turn into thousands in commissions. Your website being seen is important, but being seen by the right people is even more important. Grab a piece of paper and jot down some of the keyword search terms a client in your area might use to search online for your real estate services. You might find putting together a list of fifteen or twenty keywords takes no time at all. If just five people in your area search each of your ten to fifteen keywords every day, that’s fifty to seventy five potential clients that won’t see your website. That’s every day! Type one of your keyword search terms into Google, chances are, you will see some of your competitors websites listed.

Would you like to see your Pay Per Click ad, for your real estate website right next to the results for your competitor’s websites? Real Estate is a competitive business. You should be competing for those leads. That’s why Pay Per Click advertising is important for your real estate website.

About the Author
Mike Alves – My business is unique, I market Realtors websites on Google. If you would like to get the edge on you’re competition, I can help. Let Mike create a custom advertising campaign on Google for your Real Estate website.

Article source:
Google AdWords for Realtors

Related Blogs

Technorati Tags: google adwords, pay per click ad

Related Websites

10 Worst Real Estate Markets In 2009 As I mentioned in a previous post, the real estate market hasn't hit bottom yet. According to an Article in Fortune Magazine, 8 of the top 10Â worst real estate markets in 2009 are in California. TheÂ range of the predictedÂ priceÂ decline is between 20 to 25%. 1. Los Angeles 2008 median house......
How I Started Investing In Real Estate src="http://pagead2.googlesyndication.com/pagead/show_ads.js"> In September 2000 i caught the flu and while I was probably well enough to go to work, I decided to take a week off and relax. I spent a whole week sitting in Barnes and Nobles reading all sorts of business and investing books. That week I......
Hey Realtors: How Crazy Am I For Waiting Now? In the mid 2000s when I was a novice real estate investor and looking for easy to rent beachfront properties in a family friendly complex, I was berated by nearly every Realtor I met when I suggested the real estate market was overheated and had formed a full fledged real......
Rental Demand Rising: Balance Returning to Real Estate? One of my most important metrics for jumping back into the real estate investing game is on the rise: apartment demand is finally showing signs of life. With millions of families switching from being homeowners to renters, apartment-building values have soared. That isn’t good for renters, who enjoyed falling rents,......
Real Estate Investing Through Property Investment Companies Real estate investment is traditionally considered among the safest investment options for a long-term investor who has a a good tolerance for risk (2008 notwithstanding). However, even for small investors, investment in property can be a good option, whether for self-use or for earning a rental income from it. There......

This entry was posted on Friday, October 8th, 2010 at 2:29 am and is filed under Realtor internet marketing services, google adwords, online real estate marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Response to “Google AdWords for Realtors”

uniline365 Says:
October 9th, 2010 at 3:52 pm
Great article! I will definitely add this article to my favorites. Thanks

Realtor Marketing On The Internet