Mortgage Lead Creation. Ideas on How to approach lead Generation?
To Clarify: I’m New (newly returning from the 2001 mortgage boom where all i had to do was ANSWER the phone) So, I have experience in the business. I’m coming back into the Mortgage business at a time where everyone has LEFT… but I think its a great time to dive back in. I’d like to do it RIGHT, this time. So i do have a plan to Prospect for FSBOs, Realtor relations, Finacial Advisors, builders & such. I have put together a website(KCmortgageGuy.com) , and done some guerilla Marketing to promote myself locally. I’m looking SPECIFICALLY for additional ideas and/or tactics on how to create OR generate Additional LEADS to cold call or contact daily to SUPPLEMENT what I’m already doing. I wish to Make sure that I’m doing this efficiently, so Targeting is Important. >> SORRY TO BE SO LONG WINDED<<
I dont mind paying for quality leads or marketing, But I have found or am OF the OPINION that the Online Mortgage Lead vendors are double dipping OR at Least are No longer effective.
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January 13th, 2010 at 9:54 am
You might want to consider testing out Mortgage Trigger leads. I know you mentioned that you thought online leads are “shaky” but trigger leads (yes they are non-exclusive) come to you within 48 hours after an Ap has been submitted. Plenty of time to jump in and compete for the paper.
March 9th, 2010 at 6:14 am
Great entry, and many thanks for taking the effort to publish it; I’m positive other readers benefited also. It really opened my eyes for some new perspectives that I hadn’t thought of before.
April 20th, 2010 at 1:04 am
I like to read your blog a couple times a week for new entries. I was wondering if you have any other topics you write about? You’re a very talented writer!