Realtor Lead Generation – Digital Farming for The Realtor® of Choice
Monday, December 7th, 2009
As a Realtor, lead generation is always on your mind. Where is my next sale coming from? You know the pipeline has to be fat and full. Constantly filling your pipeline funnel with fresh leads is necessary for consistent paydays. Internet marketing is the only medium I’ve ever used where you can generate leads on demand. Becoming an accomplished internet marketer is a worthy goal.
A traditional marketing constant in a realtor’s business has been the flyer. During it’s hay day, it was a great piece of information that could be churned out on the fly or in advance and it might work for an immediate sale depending on where it was cast, how often and the willingness of the recipient to read it upon receipt and act now. Unfortunately, those days are gone.
Fortunately, though, the Internet replaces the flyer with something better. Something that can impact the realtor’s business not for days, not weeks, not even months, but years and years.
The flyer replacement is called a Blog. That’s short for web log.
A great aspect of real estate Blogging is the fact that you can do it anywhere, anytime, and you can use it to not only generate leads – you can use it to send traffic to your website.
When you have a real estate blog that generates leads and sends people to your website you can dominate the Internet in your area of expertise. In addition, you can also dominate the Internet for people outside your area looking to move in.
Ho! Comes now Digital Farming
You can think about real estate blogging as the ultimate digital farm where every post (formerly the flyer) that you write stays alive and in front of a potential client forever. The blog capacity to archive your posts into date categories makes your post entries available for years and years. A viewer happening upon your blog can review your content written over a period of time and really get to know you in a short space of time. If your post themes appeal to the viewer, you’ve got a customer.
Preselling, building trust and rapport doesn’t get any better.
Critical to the success of your blog:
- Provide fresh useful content
- Post two times weekly minimum
- Provide access to your comparative market analysis form
- Provide free access to your MLS
- Display your phone number prominently
Starting your digital farm blog today allows you to dominate in your area of expertise in just a few months. There is no outlay of cash for printed materials and it will work for you 24/7. There is no middle man to pay between you, your blog and your prospects. Your prospects will comment on your blog and this feed back is 100% free to use as you see fit. This helps you learn who is reading your blog. They will call you. Internet magic! You won’t spend nearly as much time making “hot” calls.
A blog is the easiest to set up of all the sites one can use on the internet. It is best to host your own blog. It is tempting to use the free WordPress or Blogger blogs but, the blog is an asset and if you host your own, you’ll always know where it is. Coming over the next few days are more details on digital farming for Realtors. Thanks for stopping by.
